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Strategies of Gucci in Expanding its Market Share
Dynamics distinguish between the old management with new management. Previously Gucci maintain vision and classic styles, are new concepts to sharpen the creative aspects of producing a readymade products, visual merchandising, to fix the product packaging, interior design is typical for Gucci handbags that distinguishes it from other products,[url=http://www.floware.fr]michael kors paris[/url], and heavily promoting.
And it turned out to be a brilliant strategy. There are two forces that act to manage the new management Gucci. The holding force of ownership and other forces hold the license. Not only managed to improve its image, which has a big name Gucci for Gucci handbags, the power company successfully acquired the license holder with the label Yves Saint Laurent Rive Gauche, Bottega Veneta, Boucheron, Sergio Rossi in1997. And ownership of Gucci managed to pull the product of Stella McCartney, Alexander McQueen and Balenciaga became part of Gucci.
Experienced turnover in management Gucci shareholders, making the company strategy changed as well. Young Designer of potentially spearhead Gucci. Gucci is now not only known for producing Gucci handbag, but the forces of other products make the image more to stay ahead in the competitive landscape of business and as a trend setter.
Involvement of young designers as the originator creative ideas for Gucci products, bring a new wave of change. Gucci has very strong image with Gucci handbags, demanding their hard work so that the products are then present these images are able to pursue alignment. And it requires the right strategy to do so.
In 2004, Gucci took a strategy to separate the responsible creative men's wear and women wear. So there is a significant difference in identifying products based on gender. Perhaps the meaning of the Gucci handbags is stronger on the connotation of the needs of women. Being on the other side of the fashion world it is impossible to walk in place. Mode is a side that is very dynamic, evolving according to progress of time. Generation of every age will definitely change and tastes of each generation must have a difference that can't be locked at one point.
Classic style that is very strong on the product Gucci handbags have revised so as not outdated. So Gucci is eliminated as a reference mode and remain the leading section in the middle of the competitive business world are vying to be in the forefront.