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Taste for luxury is a job requirement
There is no secret formula for how Daniel Lalonde rose to become president and CEO of [url=http://www.xantrex.cc]Louis Vuitton[/url] North America.
common sense and hard work, Lalonde, 44, shrugs, when asked what it was about his boyhood in Cornwall, Ont., and degree from the University of Waterloo that put him on the path to success.
was no catalyst that I can trace back to that brought me to a career in luxury, he muses during a chat at Vuitton's Toronto offices on Tuesday. His father was a teacher and his mother a nurse. was more of an acquired taste. is smartly outfitted in a trim dark blue suit, white shirt and navy tie, the latter two in a tiny checkerboard jacquard weave inspired by Vuitton's popular Damier luggage. Like them, his black brogues with tiny silver buckles and his Tambour watch are all Vuitton, wardrobe being just one of the benefits of running a division of the world's most prestigious luxury conglomerate, Louis Vuitton M Hennessy.
There are other perks, too: arriving with Scarlett Johansson at an LV party in New York, hosting Kanye West's 30th birthday in one of your stores, and travelling with your own collection of Vuitton luggage, Lalonde's favourite piece being a graphite/black Keepall tote personalized with his initials and perfect for stuffing into overhead bins on small planes.
Sixty per cent of Lalonde's time is on the road,[url=http://www.xantrex.cc]louis vuitton australia[/url], visiting Vuitton's 127 stores in North America, getting the voice of the customers from sales staff, he says. Retail innovation is also a priority. And on Friday, the New York flagship launched a bag bar where the purses appear and disappear while a conveyor belt in the back moves them around.
is an important part of keeping Louis Vuitton fresh and modern, Lalonde says. it's important to have a tremendous amount of innovation at all price points. The oversized costume jewellery unveiled by Marc Jacobs at the spring '09 show in Paris on Sunday might seem out there, but that category is wildly successful, it is heavily branded, fun and the price points are interesting. Whatever we get we sell. even though many Vuitton handbags are in the $3,500 range, all seem to find a home, Lalonde says.
Before joining Vuitton, Lalonde held executive positions at HaagenDazs Europe and Nestl Nespresso. He then joined LVMH as president and CEO of the North American watch and jewellery division, tripling the business of TAG Heuer alone.
It was always Lalonde's intention to build an international career, which is why he did his MBA in France. That's where he met his wife Yvonne, who is also a smalltown Ontario girl, from Thorold.
On Tuesday, she was outfitted in a little black Vuitton dress with a jetbeaded collar, while the pair greeted top customers of Holt Renfrew and Vuitton at a small, elegant dinner at Holt's (see story below).
Torontobased Stephan Moccio, who cowrote Celine Dion's hit Day, entertained on a grand piano sheathed in a custommade Damier check case. Guests were also treated to vintage wines and dinner by Canadian chef Michael Stadtl efforts are part of the brand, an endeavour that shouldn't wane during economic downturns, Lalonde believes. As for the company's longterm health, Vuitton is 155 years old. I definitely expect it to live another 155 years, and then some.