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Superstores take on Wal
Loblaw Cos. Ltd. is taking direct aim at WalMart's price claims in the Ontario market, saying the food prices in its Real Canadian Superstores are now on par with the world's biggest discounter.
To drive home the point with consumers, starting Friday, the flyers for the Ontario Superstores will be advertising new prices on some 2,000 items, roughly 10 per cent of the food in Superstores.
The program, called "rounding down," takes those prices down to the nearest dollar, or in some cases down several dollars, Loblaw's chief operating officer Dalton Philips said in an interview yesterday.
"It's a very aggressive price campaign," Philips said.
"We're going headtohead with WalMart."
WalMart countered later in the day, saying it stands by its commitment to provide "unbeatable prices" on a basket of goods.
"Anybody can at any given point in time lower the price on a specific product, but our commitment is unbeatable prices on a whole basket," WalMart spokesperson Andrew Pelletier explained.
WalMart Canada has been running its own price promotion campaign since early September, Pelletier noted, discounting both food and general merchandise items across the store to celebrate its 15th anniversary.
The move comes as glum economic news has more consumers shopping around for bargains, trading down to cheaper products and checking flyers for the best deals.
"The consumer has become very promiscuous," Philips said, referring to the lack of customer loyalty to a particular store or brand.
The question is whether its Real Canadian Superstores in Ontario have been reaping any of those benefits.
Built to compete with WalMart as the global giant entered Canada's supermarket business three years ago, Loblaw's Superstores contain food and general merchandise.
The Ontario stores are modelled on a format that had been highly successful for the company in western Canada for more than 25 years.
But the concept hasn't translated well. Indeed, one of Galen Weston's first decisions after taking the helm at Loblaw in September 2006 was to stop building more Superstores in Ontario until the company got the format right.
(It has since opened one in Milton and one in Peterborough, but they were both already in the pipeline.)
There's a total of 37 now in Ontario.
Meanwhile, WalMart has opened 42 combined food and general merchandise "supercentres" in Ontario and has plans to open or expand another 25 to 30 existing stores across the country this year.
Weston also acknowledged one of the company's problems was that consumers perceived its stores to be more expensive than rivals, whether it was a Loblaw store competing with Sobeys, or a No Frills up against Food Basics.
The company has since invested millions in lowering prices, first in discount stores and then in its conventional stores.
Now, it's tackling the Superstores in Ontario.
The big behemoths present a particularly difficult challenge in this market, analysts said. Unlike western Canada, where Loblaw didn't operate any No Frills stores until recently, the Real Canadian Superstores were already the price leaders long before WalMart entered the food business.
But in Ontario, the perception is No Frills is the price leader in food while WalMart is ahead of the pack in general merchandise, leaving the Superstores without a strong image.
Pricing is just one of the areas Loblaw is addressing in the Superstores, Philips said.
The company is also adding more ethnic food and club packs to those stores in a bid to appeal to a wider customer base and help families shop on a budget, he said.
It's also launching bulk bins,[url=http://www.floware.fr]michael kors pas cher[/url], where customers can scoop up basic ingredients cheaply, as more consumers resort to cooking from scratch to cut costs, Philips explained.

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April 5th, Huang Fang Xiang Lu Ling Cun, Jianning County,[link widoczny dla zalogowanych], with Zhang and Wu in the mediation agreement signed on the name, land acquisition compensation disputes in recent years has finally been solved.
in 2010, Xiangpu Railway (Jianning section) construction land requisition, requisition to the Lu Ling Cun Fang on grotto at about 0.4 acres of land acquisition compensation, payment of 1 yuan. This is because ten thousand yuan, by Wu and Zhang nearly two years of disputes.
Wu is 80 years old this year,[link widoczny dla zalogowanych], according to him, this wasteland was he opened out in the last century seventy's land reclamation, compensation shall be owned by him. Zhang said,[link widoczny dla zalogowanych], in 2008, he was cutting wood transportation field, has been paid to the Wu 200 yuan, for ownership, bought the wild field, therefore, compensation should be all.
both sides refused to give ground, village cadres organized parties mediation, because demand is larger, I always work,[link widoczny dla zalogowanych], compensation can only temporarily hosted by the village committee.
from March this year, Jianning County Judicial Bureau to carry out "big mediation" special activities within the county police officers, lawyers,[link widoczny dla zalogowanych], judicial system,[link widoczny dla zalogowanych], notary,[link widoczny dla zalogowanych], legal service workers at the basic level and the basic level people's mediators, in-depth County village, concentrated solution a number of protracted conflicts and disputes.
Zhang told the township judicial staff, when he bought the land,[link widoczny dla zalogowanych], is a verbal negotiations, did not sign a written agreement,[link widoczny dla zalogowanych], mediation by the village cadres, he agreed to compensation funds five five into, and Wu and relatives said, at least to get compensation funds 8000 yuan, or be sued to the court. This method does not agree with
zhang. Mediation personnel from the two aspects of the legal and moral persuasion: "general principles of civil law" stipulates: who advocates, who bears the burden of proof, Zhang. The lack of evidence, and Wu to leave in the village land ownership certificate; China since ancient times and the traditional, Wu old and infirm, multi point compensation as taking care of the elderly. Finally,[link widoczny dla zalogowanych], Zhang was persuaded,[link widoczny dla zalogowanych], both sides reached a conciliation agreement.
this year, Jianning County Bureau of justice through the development of "big mediation" special activities, has been mediating the various contradictions and disputes, 1021. They integrate social forces, in the mediation of disputes at the same time, to carry out the law publicity and consultation,[link widoczny dla zalogowanych], and provide legal aid services, for the difficulties of the masses in addition, also do a good job of community corrections and placement assistance and education, prevention, reduce the crime situation.
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At present, the center opened a total of children's painting, calligraphy, dancing, chess, 27 training classes. Activity center classes can not only enrich the youth outside activities and amateur life, but also cultivate hobbies and personality, enhance their innovation spirit and practice ability.